INBOUND MARKETING PRACTICE BY EDUCATION AND MIGRATION SERVICE.

Inbound marketing is creating a valuable experience that has a positive impact on the people throughout their buying journey. Key components of inbound marketing attract, engage and delight.

Inbound marketing frameworks provide valuable insights for the company to develop the strategy.

Study undertake two education and migration companies

1. TWGG education and migration: https://twgg.com.au/

2. Pacific education and visa services: https://pacificvisa.com.au/

TWGG Approach to Inbound Marketing.

TWGG is aware of the uses on social media facebook, instagram, linkedin, twitter. They have used the paid form of campaign social media and google ad. Website has the call the action buttons and has access to extensive content and resources. TWGG has the practice of review and recommendation on their service by the influencer.

Pacific visa - education migration service approach to inbound marketing

Pacific visa education and migration company is also aware on digital marketing approach. The company website is catchy relating to the images, brand colour, overall layout of its assets. Company is aware of the uses of social media. Where social media campaigns are followed with required marketing strategy and practices. Which means they are focusing on the niche market on the service provided where the strategy is mainly focused on skill assessment for the hotel management graduate and JRP program.

Strength of TWGG education and migration

After undergoing through the website for the company the core business is focused towards the service under migration and education. Where the website prominently adapted and matches the brand colour. Call to action button on the opening page of the website makes it easy for the users to explore the information. The elaborated information on each heading shows the company profile, testimonials, news and events blog and others.

Pacific visa - education migration service review

Pacific education and visa service website layout look trendy. As there all call-to-action buttons look eye-catching with content and top banner Images clearly show what the company offers to its consumer. Testimonials on the front face of the website catches the eye of the user. The company brand and images reflect that they are more focused on the skill assessment program which is highlighted. Contact number on the top right corner. Pacific has a social media group or forum where the update on the platform is regular and interaction among the users is well executed.

Weakness of TWGG education and migration

Website does not rank high in organic search, While comparing the site on the web grader overall score is 61 based on performance, SEO, mobile, security. With all the approaches being used, organisation is not updated with blog, review, testimonials, news and events and other forms of interactive approaches.

Weakness of Pacific Visa - education migration service

Company website does not rank high in organic search. While comparing the site on the web grader overall score is 62 based on performance, SEO, mobile, security. Uses on social media are more on facebook where instagram, youtube, twitter, Linkedin will be beneficial. Regular update on the website are missing.

Which organisation was best at inbound marketing and why

I believe both of the organisation's inbound marketing practices are similar. As both of the companies are aware of the uses of digital marketing platforms but both of them are missing the consistency. If i have to choose one organisation in the overall approach i would choose TWGG education and migration because of its experience in the market and it’s adapting nature towards digital marketing. Update on the social media is not consistent but the organisation is aware of uses of it. While exploring youtube channels for the company they have come up with a list of informative videos for the user on the migration and education with the campaign like myth vs fact.

Examples on how organisation can improve it’s inbound marketing

Both the organisation need to improve more on social media with regular effective and interactive contents.

Both the organisation need to work on improving the organisation website performance, which is based on the word on website which tells people what you do, who you serve and the value you offer.

Both organisations should start blogging the content at least two blogs a month. This will help in building the email list. Which will assist in developing the email campaign.

Search engine optimisation is the main driver which puts your website on the organic search and it is a fundamental way to drive traffic. showcasing your audience on what you are talking about will build the trust and credibility.

Both the organisations need to build their twitter and Linkedin account and continue with regular posting.

Webinar events and promotion plays the vital role in providing the information. Regular practice will help in building trust.

Landing pages with valuable offers attract consumers to sign with the service which will assist in gathering the information such as email, contact details, name, number.

Testimonials are the key influencer to build the trust among the new users. It is important to showcase the latest achievement and client journey with the organisation.

References.

1. Medium. 2020. Review Of Inbound Marketing Methods Used By Hubspot And Help-scout. [online] Available at: <https://medium.com/@shannanpotts/review-of-inbound-marketing-methods-used-by-hubspot-and-helpscout-7de1edcd92b3> [Accessed 8 December 2020].

2. Medium. 2020. The Best Inbound Marketing Methods For Your Service Based Business. [online] Available at: <https://blog.markgrowth.com/the-best-inbound-marketing-methods-for-your-service-based-business-f01794a108be> [Accessed 8 December 2020].

3. Lim, W., 2020. [Review] Inbound Marketing - Young Upstarts. [online] Young Upstarts. Available at: <https://www.youngupstarts.com/2015/07/02/review-inbound-marketing/> [Accessed 8 December 2020].

4. Medium. 2020. A Comparative Review Of Inbound Marketing Methods On 2 ASX Listed Companies. [online] Available at: <https://enquiringminds.medium.com/a-comparative-review-of-inbound-marketing-methods-on-2-asx-listed-companies-ec71e75dde1d> [Accessed 8 December 2020].

5. 2020. [online] Available at: <https://www.semrush.com/blog/how-to-do-competitor-analysis-in-digital-marketing/> [Accessed 8 December 2020].

6. HubSpot, I., 2021. Website Grader. [online] Website.grader.com. Available at: <https://website.grader.com/> [Accessed 6 January 2021].

7. Hubspot.com. 2021. What Is Inbound Marketing? | Hubspot. [online] Available at: <https://www.hubspot.com/inbound-marketing> [Accessed 7 January 2021].

8. Freepik. 2021. Cloud-Like Whiteboard And Text Notes On It Inbound Marketing. [online] Available at: <https://www.freepik.com/premium-photo/cloud-like-whiteboard-text-notes-it-inbound-marketing_10529605.htm#page=2&query=inbound+marketing&position=31> [Accessed 7 January 2021].